Location-Based Services (LBS) Market Growth 2023, Industry Trends & Forecast to 2028

The latest report by IMARC Group, titled “Location-Based Services (LBS) Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028,” offers a comprehensive analysis of the industry. It also offers insights on location-based services (LBS) market growth, revenue, competitor and regional analysis, and latest advancements in the market.

What are Location-Based Services (LBS)?

Location-based service (LBS) generally relies on information and communication technologies, geospatial technologies, and the internet to provide targeted information to individuals based on their geographic location in real time. It can be utilized via cell identity (ID), mobile phone networks, and global positioning system (GPS) satellites to pinpoint the location of the base transceiver station. LBS offers various advantages, such as real-time delivery tracking of products, accurate weather updates and forecasts, monitoring workout activities of users to calculate the required information, etc. Consequently, it finds wide-ranging applications in numerous sectors, including retail, healthcare, information technology (IT), telecommunications, transportation, etc.

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What Are The Growth Prospects And Trends In The Location-Based Services (LBS) Industry?

The widespread adoption of this solution to locate the nearest restaurants, friends, and advertising deals to shoppers in the nearby area is primarily driving the location-based service (LBS) market. Additionally, it is gaining extensive traction among businesses to offer dynamic user experience and a convenient method for interacting with customers, which is further catalyzing the market growth.

Besides this, the launch of various favorable policies by government bodies for promoting the use of LBS to achieve smooth transportation goals as a part of their smart city projects is acting as another significant growth-inducing factor. Moreover, the increasing investments in RD activities to introduce 3D map applications with smartphones are positively influencing the global market. Apart from this, the inflating popularity of location-based services in the e-commerce industry is also stimulating the market growth. Furthermore, the introduction of technological advancements, such as enhanced observed time difference (E-OTD), global cell identity (CGICTA), and a combination of mobile positioning and satellite-based global positioning system (GPS), is expected to fuel the location-based service (LBS) market over the forecasted period.

What Is Included In Market Segmentation?

The report has segmented the market into the following categories:

Breakup by Component:

Hardware
Software
Services

Breakup by Technology:

GPS
Assisted GPS (A-GPS)
Enhanced GPS (E-GPS)
Enhanced Observed Time Difference (E-OTD)
Observed Time Difference
Cell ID
Wi-Fi
Others

Breakup by Location Type:

Indoor
Outdoor

Breakup by Application:

Emergency Services
Tracking Services
Navigation Services
Social Media Services
Information Services
Gaming and Entertainment Services
Advertising and Promotion Services
Others

Breakup by End User:

Banking, Financial Services, and Insurance (BFSI)
IT and Telecom
Retail
Transportation and Logistics
Government
Healthcare and Life Services
Manufacturing
Others

Market Breakup by Region:

North America (United States, Canada)
Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
Latin America (Brazil, Mexico, Others)
Middle East and Africa

Who Are The Key Players Operating In The Industry?

The report covers the major market players including:

ALE International SAS (China Huaxin Post and Telecom Technologies Co.
Limited)
Apple Inc.
Creativity Software Ltd (SS8 Networks Inc.)
Esri India Technologies Private Limited
GL Communications Inc.
Google LLC (Alphabet Inc.)
HERE Technologies, Intel Corporation
International Business Machines Corporation
Microsoft Corporation
Oracle Corporation
Qualcomm Incorporated
Teldio Corporation
and Zebra Technologies Corporation.

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